Midwest Water Sports, a Minnesota based retailer and the home for the water sports-based eCommerce stores WaterSkis.com and WakeBoards.com announced the acquisition of BuyWake.com and RedshiftWaterSports.com. BuyWake.com was founded in Kennesaw, Georgia in 1997 and has been a leader in wakeboard focused water sports retail ever since. RedshiftWaterSports.com was added in 2019 to diversify sales into water skis, tubes, kneeboards, and related accessories.
Eric Sakowski, Midwest Water Sports General Manager states, “We have always admired BuyWake.com’s culture and respected their place in the water sports industry. We are excited to bring two of the largest water sports focused eCommerce organizations together. This combination will benefit the many past and future customers of all four web stores as well as local customers at our Minnetonka and Crystal Minnesota locations.”