Unfinished Business | …20 Years Later with Brian Grubb

UNFINISHED BUSINESS ...20 YEARS LATER WITH BRIAN GRUBB

Brian Grubb has arguably done more for wakeskating this past 20 years than anyone. Red Bull has done several videos with him that have helped expose wakeskating worldwide. One of the most iconic memories we have is the first cover of Alliance Wake Magazine. As Alliance is celebrating 20 years they dropped something really cool. Shane and the Pointless guys decided to recreate the old cover, but the big public reveal is he didn’t actually make that rail hit back then, but now he intends to. This is legendary on so many levels.

“With little hesitation, Brian Grubb took aim at this rail on his wakeskate and on the first attempt nearly went full-pull, sending the rest of Pointless into a frenzy. Although it wasn’t a complete “make,” the attempt alone would define not only Pointless, but Grubb’s future path. At that very same moment Grubb was stamping his mark on wakeskating, we at Alliance Wakeboard Magazine were putting together our inaugural issue – most importantly, selecting our first cover. The cover of any magazine is the most coveted, and celebrated, form of recognition in any board sport. We understood that our first cover had to be a statement. Not only as an image, but as a direction, and ultimately, a VOICE. Grubb’s attempt at THIS rail, on a wakeskate, was a defining moment not only for him, but perfectly timed for the statement and history Alliance hoped to make. For us, choosing the image was undeniable and when the cover hit there was no question: Alliance, Grubb, and Pointless were moving the sport forward in a new way. This was not only our first cover, but Grubb’s as well. Pointless would soon debut Incomplete, and Grubb would earn Alliance’s first coveted Rider of the Year award. That’s a lot of history for one move, and a magazine cover that wasn’t a make.”

Alliance Wake

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