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Founded by Gordon Merchant in the Gold Coast, Queensland, Australia in 1973, Billabong started with Merchant creating boardshorts out of his house and selling them to local surf shops. Due to Merchant's triple-stitching technique, surfers quickly realized the superior durability and overall comfort of his boardshorts and the rest is history. Since their humble beginnings, Billabong has continued to be a leader in boardshort design, performance, technology, and styling.