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HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. When Hufnagel moved to San Franciso in the early 90's, he pioneered his own skateboard shop and named it HUF. Eventually, Hufnagel found the necessity to launch his own line, HUF, assimilating into one label what he felt epitomized skateboarding, streetwear, and sneaker fashion. Nearly a decade since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods.
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