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O'Neill is the original American surf brand. Jack O'Neill opened the world's first surf shop in 1952 out of a garage off the Great Highway in San Francisco. He started out shaping boards and selling wax, eventually experimenting with insulated surf vests to extend sessions in the frigid waters of Northern California. This lead to the creation of the neoprene wetsuit, an invention that changed the surf world forever. The shop later moved to Santa Cruz and went full force into the wetsuit business. That same progressive spirit of innovation and evolution still drives the company forward today.